The tutor taught about learning launch, real launch and launch readiness plan. I had always thought it is about how much you sell to the customers, but I got shocked to know that it is about how much you learn before you present a product to the customers. A learning launch is like an experiment in the marketplace which is cheap and easy to understand. To plan a learning launch, the first question to ask is what product or service will be sold. The second important thing is to do an assumption testing then determine the metrics to measure the success of the assumptions being tested and determining the financial requirements. A real launch is done after some iterations of the learning launch, and it has to be planned effectively. The aim for real launch is to offer a new product to the real users, and it has to build momentum.
-
Week 1 Week one of the unit helped me to understand what it was all about and it introduced me to the course, classmate and the teachin... -
I had a very great time during the second week. The main focus was on design processes. The first thing was about the difference between...
-
We were approaching the end of the unit when we were introduced to a very thought-provoking topic; Marketing. Important ideas from the top...
No comments:
Post a Comment