Wednesday 19 July 2017

WEEK 1

Week 1
Week one of the unit helped me to understand what it was all about and it introduced me to the course, classmate and the teaching team. It was about design, and I had to ask myself what design thinking means. I noticed that this unit was different from other units because it had so many activities and required students to demonstrate the development of a designer mindset. Unit 1 began by a definition of entrepreneurship, and I liked the academic description given by Stevenson & Jarillo who said that Entrepreneurship is ‘the process by which individuals pursue opportunities without regard to resources they currently control. ‘When I was a junior, I used to hear people talk about innovation but I could not understand what it meant. I seemed to be complicated. However, during the first week, I learned the simple innovation process which shed light to my understanding of it. The process is as shown;

 Organizations should emphasize on innovation because it can lead to better profits, efficiency and a competitive advantage. The knowledge about innovation and entrepreneurship understand how the two concepts are linked. Innovation is the specific tool used by entrepreneurs.

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